FRSH FATHERS isn’t just a brand—it’s my commitment to the men who show up every single day.

It’s for the dads who were built to lead, chosen to carry the weight of their families on their shoulders.

For the ones who grind—whether with tools in their hands, a tie around their neck, or a vision they’re building from scratch.

For the fathers who know that showing up isn’t always easy, but it’s always necessary.

It’s for the dad who’s fighting battles no one sees, yet still wears strength on his face so his family feels secure.

It’s for the dad who seems to have it all together, but quietly wrestles with the pressures of leadership.

It’s for the dad who simply takes pride in looking good, knowing presentation is part of presence.

FRSH FATHERS is more than a hat. More than apparel.

It’s a declaration.

Every time you put it on, you’re making three promises:

1. To yourself: I will show up. I will be the best version of me.
2. To my family: I will lead with strength, love, and honor.
3. To the world: I am a father. I matter. I am building a legacy. And I stand with a brotherhood like no other.

This is FRSH FATHERS.

It’s not just something you wear—it’s something you live.

Stay FRSH - 

Tobin, Founder